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Nemo Kim | Variety 2014-10-20
Bona, Village Roadshow Among China Buyers For Finecut¡¯s Korean Slate

As China¡¯s love-in with Korean content continues to blossom, China¡¯s Bona Film Group was prominent among the pre-buyers for upcoming Korean comedy ¡°Fashion King.¡±

Based on a popular web comic strip, ¡°Fashion King,¡± which revolves around a high schooler who attempts a total make-over to win the girl of his dreams, has numerous credentials to appeal to the Chinese market.

Directed by Oh Ki-hwan, who previously directed Korean-backed Chinese hit ¡°A Wedding Invitation,¡± it stars Joo Won (TV¡¯s ¡°Good Doctor¡±), Ahn Jae-hyeon (TV¡¯s ¡°My Love from the Stars¡±), and Sulli, a member of the K-pop group f(x).

Sales company Finecut introduced the film at this month¡¯s Busan film market ahead of its theatrical release in Korea on Nov. 6 through Next Entertainment World. It also licensed it for Taiwan, Hong Kong and Macau to Golden Harvest, and for Thailand to Hoyaspotainment.

Finecut also sold Chinese remake rights ¡°Hide And Seek,¡± the most watched thriller in Korea last year, to Village Roadshow Asia. Rights to the original Korean-language film directed by Huh Jung, were licensed to Film Movement for North America, Germany (Edel), Hong Kong & Macau (I-Cable Entertainment), Malaysia (Hwa Yea Multimedia), Taiwan (Eagle International), and China (Lemon Tree Media Company).

Chinese online video company iQiyi was a buyer of Finecut¡¯s ¡°Han Gong Ju,¡± a much decorated festival film and ¡°Fatal.¡± ¡°Han Gong Ju¡± also sold to Japan¡¯s New Select, Spain¡¯s Mediatres, the U.K.¡¯s Third Window and Frances¡¯s Dissidenz. ¡°Fatal¡± additionally sold to Japan (Alcine Terran), Malaysia (Hwa Yea Multimedia) and North America (Asian Media Rights).

The company also sold rights to recent Kim Ki-duk title ¡°One On One¡± to Japan¡¯s King Records, and Italy¡¯s Fil Rouge Media, following the film¡¯s premiere in the Venice Days section at Venice. Another Venice title Hong Sangsoo¡¯s ¡°Hill of Freedom¡± was sold to Hong Kong¡¯s Edko Films, Italy¡¯s Fil Rouge.

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